The Bezi Bra Blog

Time’s Up – Are Women Being Objectified

by edithsinc on January 14, 2018 No comments
My Aching Feet

My Aching Feet

CBS Sunday Morning and The Issue of Women Being Objectified

Sunday means sitting down to watch Sunday Morning on CBS.  On January 14th, 2018, Oprah had a wonderful segment in which she interviewed a group of women regarding all of the recent lawsuits and injustices that women face in the workplace.

Have women become objectified or have many of us become invisible?  I believe that both have always been and are still true.  Why would women have submitted to wearing corsets, pointed high heels, and binding girdles if not to be attractive and be noticed.  And, how is it that some women make their voices heard and others stay silent?

When I was young, many women were encouraged to forego education and get married.  And, if you decided to have a career, the options were teacher, nurse, or secretary.  Thank goodness those beliefs are gone.  Women, today, have more possibilities than ever.  We can truly be whatever we want — but, at what price?

As a young woman, I worked in Washington, DC, as a secretary.  I had no street smarts, was naive, and had no self-esteem.  I did not have super-model looks and actually looked much younger than was.  This saved me, but, I was invisible.  It has taken me years to find my voice and be heard.

I was watching a reality TV show.  It seemed that almost every woman was wearing a low cut dress with artificial breasts and “headlights.”  Was I paying attention to dialog?  I have no idea what was being said.  I was too busy trying to figure out if the breasts were real.  There is nothing wrong with being attractive.  But, women’s voices also need to be heard.

I truly believe that we, as women, are smart.  We should never be invisible.  Following, is a link to the Sunday Morning segment.  What, as women, have learned from recent events?  And, how can each of us make a difference?

This morning on CBS-Sunday Morning, Oprah interviewed a group of amazing women.

‘CBS Sunday Morning’: Oprah, Shonda Rhimes, Reese Witherspoon Say Time’s Up For Silence – And Woody Allen?      CBS – Sunday Morning


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edithsincTime’s Up – Are Women Being Objectified

What Can Flying Teach You

by edithsinc on September 24, 2017 No comments

What does it mean to be an entrepreneur, an independent business owner, to be in control of every decision made within your company?  It’s daunting, to say the least, but, those of us who do it would never trade it in for a 9 to 5 job.  Or, as some would say a J. O. B.  We work long hours and way too many days, but, the personal rewards are many.  OK — the down side — we’re isolated and lose track of our accomplishments.

But — what if you could attend a workshop to focus on the positive?  And — the opening activity was an opportunity to Fly? Well, that was the offer that I jumped at.  Linda Waterhouse, of WSI Web Systems offered a half day workshop in King of Prussia, PA.

We met at the IFly facility in King of Prussia, and had an opportunity to watch a training of some of the facility’s trainers by their regional boss.  Looks quite a bit easier than it is.  Next, we watched a safety video and learned hand signals.  It was a bit scary and I wasn’t sure I wanted to leave the room.  However, it was suit-up time, the goggles, the ear plugs, and the helmet.

IFly - WSI Web Systems Workshop

IFly – WSI Web Systems Workshop

You’ve seen videos of people jumping out of planes.  We did it without the plane.  Now, I have to tell you that the day before I was at my attorney’s office talking about revamping my Will.  At this point, I truly wondered whether I’d live to actually sign my Will.

There you are, with your hands in the air, literally falling onto a cloud of air.  And, suddenly, you’re floating — around, watching your friends clapping, feeling the instructor guiding you.  But wait – there’s more!  We had three opportunities to fly.  And, during the last flight, we were given an opportunity to do a “high fly” with an instructor guiding.  It was Amazing.

We then left for the workshop.  What did we learn from the experience?  How can we integrate the experience into our own self-talk, self-confidence, and our business branding.  After all, You define your brand.  But, in order to define your brand, you have to start with who you truly are.  I had an opportunity to do a lot of introspection.  I also learned quite a bit about my workshop partner and her perceptions of me.

Large businesses offer these types of workshops to build teamwork.  If you’re on your own, you have no team; however, maybe you can create one.  I would suggest that being with other entrepreneurs may be a way of having that team.

Think about:

High Fly - WSI Web Systems Workshop

High Fly – WSI Web Systems Workshop

  • Where do you feel your limitations are?
  • Where do you feel like you’re stuck?
  • Where do you feel like you’re “not” amazing?

This workshop will be offered again in January, 2018.  It will fill up fast.  To get your name on a list, please contact  —- Linda Waterhouse of  WSI Web Systems

I’m ready to do it again!  Are you?




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edithsincWhat Can Flying Teach You

Entrepreneurs, Friends, and the Power of Women

by edithsinc on September 10, 2017 No comments

Yesterday, I was at an event in Princeton, NJ, sponsored by AOWIE – Association of Women Inventors and Entrepreneurs.  This organization was founded by Lisa Ascolese, a recognized entrepreneur and inventor who has been featured on QVC as well as on other television shows.

AOWIE - Association of Women Inventors & Entrepreneurs

Association of Women Inventors & Entrepreneurs

The event was amazing.  A room filled with women and men – inventors and entrepreneurs.  It’s impossible to describe the light, glow, and energy in the room.  You could actually feel the buzz as people networked, shopped, and exchanged stories.

The event started with Audrey Davis-Dunning (Get Your Goddess) dancing into the room with the sound of a drummer.  Audrey celebrates life and power through her dance — but, she also inspired us to love and honor the Goddess in ourselves.

If you’re an entrepreneur, and have experienced too many hours alone, AOWIE is an organization for you.  This event, for me, meant being in a room with like-minded people who could understand and appreciate the hard work and guts that it took to be where I am.  Entrepreneurship is not for the faint of heart.

As part of the program, Lisa offered attendees an opportunity to pitch to a Shark Tank Scout – Brandon Andrews.  Brandon spoke to us about his background, experience and the importance of friendship.  He was gracious and kind with questions.  The inventors had two minutes to introduce themselves and their products.  Those of us who already had products and vendor tables also had an opportunity to introduce ourselves and our products.

To say that I am grateful for the opportunity to participate in this event is an understatement.

I invite you to check out AOWIE – Association of Woman Inventors & Entrepreneurs – “Lifting Each Other UP Two Hands at a Time”  Check out what you missed — Event on 9/9/17



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edithsincEntrepreneurs, Friends, and the Power of Women

Made in the US – You Bet

by edithsinc on July 19, 2017 No comments


Made in the USA



Recently, there has been an effort to stress Made In the USA.

Bezi™ Bra Discs™ are made here in the US.

Why?  In order to answer that question, let me give you a little of the back story.  Our company is Edith’s, Inc. —  founded by Edith who was a European-trained designer of bras and corsets.  Edith came to the US from Hungary and eventually opened her own lingerie shop in Princeton, New Jersey.


Having lived through World War II in Europe, Edith was grateful, beyond words, to have an opportunity to start a new life in the US.  “What a wonderful country where anything is possible.”  Those were the words that she and my grandparents instilled in me. I am her daughter and First Generation American.

In the 80’s when Edith started to see more and more advertising of foreign-made garments, her response was — “why should I buy bras made oversees, when we have such good factories here in the US?”.  She also stressed that if we purchase foreign-made garments, we are putting our neighbors out of work.  Her words definitely ring true today.  Many of those lingerie factories that we purchased garments from are no longer in existence.

Now, it’s true.  I shop on the internet as well as in local stores.  Do I always look to see where something is made?

But — having said all of that; when we decided to manufacture Bezi™ Bra Discs™, I definitely insisted that they be manufactured here in the US.

What are the trade-offs.  It may be cheaper to manufacture overseas; however:

  • Manufacturing overseas, you don’t always know if quality will be maintained.  And, what recourse do you have if you receive damaged product.
  • What are the costs of importing products?
  • Manufacturing overseas means that there are delays in getting product rapidly.  Sometimes orders must be placed months in advance.

I absolutely love the fact that Bezi™ Bra Discs™ are made in the US.  It was great visiting the factory.  We purchase our plastic boxes and foam packaging inserts from a US manufacturer.  And, our paper package inserts are locally produced.

Thank you for discovering our product.  The best way in which we can support our neighbors, is to shop from local businesses as well as independent internet businesses and look for a “Made in the US” label.

Made in the USA

Made in the USA Stamp



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edithsincMade in the US – You Bet

Women – Where Have They Gone?

by edithsinc on December 7, 2016 1 comment

In this month’s issue of Harvard Business Review (November 2016), Adi Ignatius, Editor in Chief, laments that of the world’s 100 best-performing CEOs, there were only two women.  He then states that:

                “Among the 886 companies we studied to produce our list, just 28 – or 3% – were led by female executives.”


I admit that the chances of my working my way to a CEO position in a large company would have been slim to none.  However; as I look around my world of Women Entrepreneurs, it never ceases to amaze me that so many women have gone rogue and have created their own companies, utilizing their own talents, skills, and passions.  These women are the women who do it all.  They work hard, in many cases, raise children, and live fulfilling and comfortable lives with passion.

The comments of Mr. Ignatius suggest that when a woman executive leaves corporate life, her education, knowledge, and thinking ability, blow up into a cloud of dust.  That same woman is then relegated to a position of invisible being.  This is far from true.  There are women who have advanced degrees as well as women without degrees who, as entrepreneurs, achieve greatness personally, professionally, and economically.

Where have the women gone?  In my very small world, I have a growing list:   Sandra Yancey  of eWomen Network, Shelli Gardner of StampinUp, and the amazing women in my smaller business circle –  Marybeth Gregg, ICWOP;  Esther Hughes, Center for Elite Women Communicators; Linda Waterhouse, WSI Web Systems; Christine Rothdeutsch, Your VA from PA;  Susan Best Jones, S Best Designs;   Eileen Galbraith, The Credit Gal; and  Sara Levin, The Artful Inker.  These are only a few of the women in my world.  Not long ago, I attended a conference with over 1,000 entrepreneurial women.  These women have created their own path, some still working in traditional jobs, and some breaking ties and choosing to be totally independent.  How many others are out there who never get the recognition of a Harvard Business Review.

In that same magazine, there is a Charles Schwab advertisement with a photograph of a woman with the following suggestion:  “Own your tomorrow.”  I own my today and my tomorrow.  My company is Edith’s, Inc., the product I manufacture is Bezi™ Bra Discs™, a product that camouflages nipple protrusion.  After all, women want to be heard without distraction.   Bezi™ Bra Discs™ are manufactured here in the US and Edith’s holds the patent and owns the molds.  Success is believing that anything is possible.  It’s not easy to be an entrepreneur, but, that’s who and what I am.

Look around and be amazed at the women who you add to your list.  Harvard Business Review might be looking for women in the wrong places.


Note — This is a personal weblog. The opinions expressed here are my own.  I reserve the right to change them in the future.  My thoughts and opinions expressed within out-of-date posts may not the same, nor even similar, to those I may hold today

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edithsincWomen – Where Have They Gone?