Entrepreneurs, Friends, and the Power of Women

by edithsinc on September 10, 2017 No comments

Yesterday, I was at an event in Princeton, NJ, sponsored by AOWIE – Association of Women Inventors and Entrepreneurs.  This organization was founded by Lisa Ascolese, a recognized entrepreneur and inventor who has been featured on QVC as well as on other television shows.

AOWIE - Association of Women Inventors & Entrepreneurs

Association of Women Inventors & Entrepreneurs

The event was amazing.  A room filled with women and men – inventors and entrepreneurs.  It’s impossible to describe the light, glow, and energy in the room.  You could actually feel the buzz as people networked, shopped, and exchanged stories.

The event started with Audrey Davis-Dunning (Get Your Goddess) dancing into the room with the sound of a drummer.  Audrey celebrates life and power through her dance — but, she also inspired us to love and honor the Goddess in ourselves.

If you’re an entrepreneur, and have experienced too many hours alone, AOWIE is an organization for you.  This event, for me, meant being in a room with like-minded people who could understand and appreciate the hard work and guts that it took to be where I am.  Entrepreneurship is not for the faint of heart.

As part of the program, Lisa offered attendees an opportunity to pitch to a Shark Tank Scout – Brandon Andrews.  Brandon spoke to us about his background, experience and the importance of friendship.  He was gracious and kind with questions.  The inventors had two minutes to introduce themselves and their products.  Those of us who already had products and vendor tables also had an opportunity to introduce ourselves and our products.

To say that I am grateful for the opportunity to participate in this event is an understatement.

I invite you to check out AOWIE – Association of Woman Inventors & Entrepreneurs – “Lifting Each Other UP Two Hands at a Time”  Check out what you missed — Event on 9/9/17

  • www.AOWIE.com
  • https://www.facebook.com/AOWIEATOZ


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edithsincEntrepreneurs, Friends, and the Power of Women

Made in the US – You Bet

by edithsinc on July 19, 2017 No comments


Made in the USA



Recently, there has been an effort to stress Made In the USA.

Bezi™ Bra Discs™ are made here in the US.

Why?  In order to answer that question, let me give you a little of the back story.  Our company is Edith’s, Inc. —  founded by Edith who was a European-trained designer of bras and corsets.  Edith came to the US from Hungary and eventually opened her own lingerie shop in Princeton, New Jersey.


Having lived through World War II in Europe, Edith was grateful, beyond words, to have an opportunity to start a new life in the US.  “What a wonderful country where anything is possible.”  Those were the words that she and my grandparents instilled in me. I am her daughter and First Generation American.

In the 80’s when Edith started to see more and more advertising of foreign-made garments, her response was — “why should I buy bras made oversees, when we have such good factories here in the US?”.  She also stressed that if we purchase foreign-made garments, we are putting our neighbors out of work.  Her words definitely ring true today.  Many of those lingerie factories that we purchased garments from are no longer in existence.

Now, it’s true.  I shop on the internet as well as in local stores.  Do I always look to see where something is made?

But — having said all of that; when we decided to manufacture Bezi™ Bra Discs™, I definitely insisted that they be manufactured here in the US.

What are the trade-offs.  It may be cheaper to manufacture overseas; however:

  • Manufacturing overseas, you don’t always know if quality will be maintained.  And, what recourse do you have if you receive damaged product.
  • What are the costs of importing products?
  • Manufacturing overseas means that there are delays in getting product rapidly.  Sometimes orders must be placed months in advance.

I absolutely love the fact that Bezi™ Bra Discs™ are made in the US.  It was great visiting the factory.  We purchase our plastic boxes and foam packaging inserts from a US manufacturer.  And, our paper package inserts are locally produced.

Thank you for discovering our product.  The best way in which we can support our neighbors, is to shop from local businesses as well as independent internet businesses and look for a “Made in the US” label.

Made in the USA

Made in the USA Stamp



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edithsincMade in the US – You Bet

Women – Where Have They Gone?

by edithsinc on December 7, 2016 1 comment

In this month’s issue of Harvard Business Review (November 2016), Adi Ignatius, Editor in Chief, laments that of the world’s 100 best-performing CEOs, there were only two women.  He then states that:

                “Among the 886 companies we studied to produce our list, just 28 – or 3% – were led by female executives.”


I admit that the chances of my working my way to a CEO position in a large company would have been slim to none.  However; as I look around my world of Women Entrepreneurs, it never ceases to amaze me that so many women have gone rogue and have created their own companies, utilizing their own talents, skills, and passions.  These women are the women who do it all.  They work hard, in many cases, raise children, and live fulfilling and comfortable lives with passion.

The comments of Mr. Ignatius suggest that when a woman executive leaves corporate life, her education, knowledge, and thinking ability, blow up into a cloud of dust.  That same woman is then relegated to a position of invisible being.  This is far from true.  There are women who have advanced degrees as well as women without degrees who, as entrepreneurs, achieve greatness personally, professionally, and economically.

Where have the women gone?  In my very small world, I have a growing list:   Sandra Yancey  of eWomen Network, Shelli Gardner of StampinUp, and the amazing women in my smaller business circle –  Marybeth Gregg, ICWOP;  Esther Hughes, Center for Elite Women Communicators; Linda Waterhouse, WSI Web Systems; Christine Rothdeutsch, Your VA from PA;  Susan Best Jones, S Best Designs;   Eileen Galbraith, The Credit Gal; and  Sara Levin, The Artful Inker.  These are only a few of the women in my world.  Not long ago, I attended a conference with over 1,000 entrepreneurial women.  These women have created their own path, some still working in traditional jobs, and some breaking ties and choosing to be totally independent.  How many others are out there who never get the recognition of a Harvard Business Review.

In that same magazine, there is a Charles Schwab advertisement with a photograph of a woman with the following suggestion:  “Own your tomorrow.”  I own my today and my tomorrow.  My company is Edith’s, Inc., the product I manufacture is Bezi™ Bra Discs™, a product that camouflages nipple protrusion.  After all, women want to be heard without distraction.   Bezi™ Bra Discs™ are manufactured here in the US and Edith’s holds the patent and owns the molds.  Success is believing that anything is possible.  It’s not easy to be an entrepreneur, but, that’s who and what I am.

Look around and be amazed at the women who you add to your list.  Harvard Business Review might be looking for women in the wrong places.


Note — This is a personal weblog. The opinions expressed here are my own.  I reserve the right to change them in the future.  My thoughts and opinions expressed within out-of-date posts may not the same, nor even similar, to those I may hold today

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edithsincWomen – Where Have They Gone?

Elections, Candidates, Short Skirts

by edithsinc on October 21, 2016 No comments

I’ve been stuck in conflict since childhood.  What have I done?  What have I said?  What will people thelection-short-skirtsink?  What does my image say about me.  I’ve been wracked with guilt for years.

When I was young, we learned that everything, we wrote on paper and sent to people, was out in the world forever.  Today, everything is instant and our image can easily be found on the web.  Everything we say, everything we write, and everything we see is out there forever for everyone to comment on.

I am bombarded by election news — candidates, and pundits, speaking about everything that the candidates have said and done.  I can’t imagine looking into a crystal ball and seeing everything I’ve said and done.  I can’t imagine trying to defend every moment of my life?

Having said that — I am currently reading “The 10X Rule.”  In it, the author, Grant Cordone, suggests that we have to take responsibility for our lives and refuse to be the victim.  In a world of fashion faux pas, this may lead to Bezi™ Bra Discs™.

Bezi™ Bra Discs™ – The Connection

Years ago, while watching a concert on TV, I was shocked to see that as the singer walked on-stage, her dress was transparent – you could see her legs through her skirt.  Last week, I was at an event.  Several women went onto a stage.  They each had beautiful short dresses on.  Unfortunately, their dresses were very short.  Although, the dresses were just short at ground level, on stage, the audience was looking up.  I actually remember almost nothing that followed.  I held my breath that their underwear would not be exposed.  How embarrassing – and it wasn’t even me?  I am sure that each of these women would have wanted every member of the audience to appreciate what they were doing, and not a possible fashion disaster.

As women, we all check out our outfits in a mirror before leaving the house.  What do we look for?  Do we check to see if our skirts/dresses reveal anything?  And, do we think about what might show if an unusual circumstance that might arise.

Years ago, I was told of a circumstance where men in an office thought it fun to turn the air-conditioning down before a weekly meeting and watched a female colleague, wearing a tee shirt, enter the room.  Would she, at that moment, want a photograph taken with “headlights” showing?

The point – Don’t be a victim to “Headlights.”  As women, our voices should be heard without distraction!  Try Bezi™ Bra Discs™ and let me know what you think.

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edithsincElections, Candidates, Short Skirts

Women, Work, and Glass Ceilings

by edithsinc on August 31, 2016 No comments

When did nine-to-five and a paycheck become the only description of work?  Recently Barbara Corcoran made the following comment on the television show:  The View.

“I think that’s a fallacy promulgated out there. Nobody is putting women down … The women I know that have been in corporate America that made it to a certain rank, they opt out more than anything because they have good judgment. They think “Is this worth it?” No. “Is the politics worth it?” No. “Do I want to spend more time raising my family and being a good parent?” Yes. They make a quality-of-life judgment. I think that’s more of it than anything else, than guys putting girls down.”

Following her comment, there was some lively discussion.  But, from another vantage-point — why is it that when I tell people I work, they often say yah, but think no.

Think about all of the women who we have met in life who make money outside of a traditional 9-5 job, i.e., the lady who takes care of dogs while her clients are working, a friend who sells and trades children’s clothes on the web to cobble money for new tires for her car, the gal who takes care of a friend’s children while she works, all of the women who raise children while working for independent companies, the coaches, consultants, and virtual assistants who have created their own companies, the not-so-retired women who have found second, third, or fourth careers, and on, and on.

Several years ago, I had an opportunity to meet with an accountant for a mini-business audit.  It was a courtesy because we both belonged to a local business group.  When he checked out my business records, he turned to me, with a rather surprised look, said “wow, you do have a business.”  Funny how it works.  If a man owns a business, it’s a business.  If a woman owns a business, unless she shows her balance sheet, men think that she has a hobby.

glass ceiling

No-one said that there had to be a glass ceiling for women.  We, as women, have bought into the definition.  I challenge all of us to take note the Independent, Self-Employed Women who we work with and know.  They are my heroes.

Today’s Woman needs Respect and Understanding.  When a Woman says she is working, she is.

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edithsincWomen, Work, and Glass Ceilings