Edith’s, Inc. started as a Lingerie Shop in Princeton, New Jersey. Edith was a trained lingerie and corset designer from Europe. The store closed after Edith passed away and her daughter Anne, with the help of an engineer, developed and patented Bezi™ Bra Discs™ Edith’s is committed to solving a problem and manufacturing products in the USA.
Why the Pink Frog? When Edith opened her store, she asked Anne what color the walls should be painted. Anne said pink, her favorite color. The story is that a customer brought Edith a reclining ceramic frog as a gift when the store opened. Customers thought that Edith collected frogs and continued to bring her frogs — hence the logo with the Pink Frog.